Bob’s New Elby

Sure, Marty McFly’s hoverboard in Back to the Future is cool, but can you carry groceries on it?  Elby Bikes is the brainchild of Frank Stronach and Fred Gingl, who set out to create a versatile e-bike solution that could be delivered right to your door.  Stronach founded Magna International, one of the world’s preeminent auto parts manufacturers, and the only company of its kind to build complete cars for luxury brands like Aston Martin, Porsche, BMW and Mini.  It’s that design and performance pedigree that makes Elby’s revolutionary line of e-bikes stand out from the competition.

True Communications brought Culture Pop and Elby together, and we crafted this fun spot for them featuring Elby’s bike delivery partner, Velofix.