The Neighbors – Citadel

We all have a love/hate relationship when it comes to keeping up with the Joneses.  And when the Joneses install solar panels on their roof? You know you gotta keep up!

But these days it seems like every handyman and their cousin is a solar installation “expert.”  The pros at Citadel Roofing & Solar have been in the roofing business across California for more than 30 years, and they know what it takes to get solar done right.

Culture Pop wrote and shot a series of comedic short spots to highlight the Citadel advantage.  The spots were broadcast in both 30 and 60-second runtimes throughout Northern California.