Something We Don’t Like To Talk About

Dripless Inc. – Excessive Dripping

Dripless Inc. is a caulking gun manufacturer based in Santa Rosa, California.  Yes, I said Dripless and caulk, you got it. When Dripless asked Culture Pop to create a campaign that informed consumers about their products in a fun, humorous style that wasn’t afraid of poking fun at the, ahem, double entendre in the company name, we jumped at the chance!

We conceived and wrote the entire campaign and cast an actress to be the brand ambassador.  For the premiere commercial, we did a send up of the classic Viagra ad, complete with a scary list of medical complications, and Sam Elliott style voice over.  As each spot was released, we cultivated and managed a social media following for Dripless that garnered international brand awareness and drove significant sales growth.

Dripless Caulk + Culture Pop = Growth.  Get your mind out of the gutter!