The Levi Effect Spots

Levi Leipheimer has stood atop the podium in cycling’s most celebrated contests: the Tour de France, the Olympics Games, the Tour of California, the Vuelta a Espana, the Tour de Suisse.

But beyond the race coverage lies a man whose impact on those around him is even more notable.  From raising millions of charity dollars, to reshaping the cultural landscape in his own hometown, he’s done it all under the radar, in near silence.  Until now.

Culture Pop Films created these two promotional spots to help support the feature length documentary that tells Leipheimer’s riveting story – The Levi Effect.