Strukshur needed a memorable brand spot, and we delivered a deadpan therapist who’s more interested in sipping tea than solving anyone’s problems. This darkly comedic short, directed by Jamie Tuell and shot on RED in Austin, Texas, skewers modern coupledom with perfectly timed performances and visual gags. It struck a nerve and two Gold Telly Awards, for Online Commercial and Use of Humor.

Shot with intention and dripping with dry humor, this one was crafted for maximum awkward tension. Jamie Tuell directed, shot, and cut this spot for Strukshur, capturing both the comedy and dysfunction in one tight frame after another. Every detail from the therapist’s slow sips to the background chaos, was meticulously staged and blocked for comedic payoff. The production leaned on practical lighting, and set design that subtly reflects the emotional disconnect between characters. The end result? A wildly sharable brand ad that made people laugh and remember the name.