This isn’t your average vineyard commercial. The Wild is a bold, cinematic spot for Knotty Vines that leans into the shadows, blending seduction, suspense, and a subtle wink at your inner troublemaker. With fog in the air and grit in the soil, this is wine marketing with fangs.

Shot deep in the hills of Santa Rosa, California, The Wild was a high-concept, high-commitment shoot built from the ground up. We brought in generators, lighting rigs, wardrobe tents, and sheer willpower to pull off a moody, nighttime visual feast, all while dodging a looming rainstorm. Every frame was crafted to seduce: smoky light, unexpected elegance, and a protagonist in pursuit of her “knotty” side. From storyboarding to post, Culture Pop Films handled casting, directing, cinematography, sound, and color. Delivering a campaign film that bites through the noise and refuses to be tamed.

This is where wine meets wild instinct. And we’re here for it.